Project mad
Project MAD (Miami Asian Development) is Hou Hai’s vision to create a thriving ecosystem of Asian restaurants and markets in Miami, connecting culture, commerce, and community.
Project MAD is a Hou Hai initiative aimed at establishing a hub for Asian food culture in Miami. By investing in top-tier operators and creating a network of authentic Asian grocery stores and restaurants, we are building the foundation for a flagship destination that will shape Miami’s culinary landscape.
What is Project MAD?
Growing Market: Miami’s Asian food market exceeds $1 billion annually and continues to grow.
Expanding Downtown Population: Downtown Miami’s population has increased by nearly 40% in recent years, bringing diverse and adventurous consumers.
Prime Location: Miami downtown offers high foot traffic and little competition for full-scale Asian dining and grocery experiences.
why miami?
Project MAD focuses on three key pillars:
Asian Restaurants – Partnering with top-tier restaurateurs to bring diverse, high-quality dining experiences to Miami.
Asian Grocers & Markets – Establishing grocery stores that provide authentic Asian ingredients and products.
Community Impact – Supporting local minority entrepreneurs, fostering cultural exchange, and enriching Miami’s food scene.
Our Approach
Investment & Partnership Opportunities
We are actively seeking:
Restaurant Operators: Experienced chefs and restaurateurs interested in expanding into Miami’s booming market.
Retail & Grocery Partners: Business owners looking to launch or scale their Asian grocery businesses in Miami.
Other Strategic and Operational Stakeholders: Business partners in the ecosystem who share our vision for celebrating Asian foods.
Download project overview
Get a full breakdown of our vision, market insights, and opportunities.